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Research papers

Are you talking to me?

In the rapidly growing markets of Asia, new products, brands and services will increasingly compete for consumer attention. As marketers move towards building global brands, the need for market data which are actionable and provide real insight into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Martine Thiesse, Finola Gowers
November 1, 1996
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Citation

Thiesse and Gowers (1996a, November 01). Are you talking to me? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-you-talking-to-me-


Research papers

International qualitative research

Recent years have seen the increasing multinationalization of companies and their associated marketing activities, as well as the continual broadening and interpenetration of markets. This has led to a great increase in international research...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Ivana Ventura, Martine Thiesse
June 15, 1993
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Citation

Ventura and Thiesse (1993a, June 15). International qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-qualitative-research


Research papers

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Martine Thiesse
June 15, 1985
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Citation

Thiesse, M. (1985a, June 15). Qualitative research among farmers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-farmers